Shavone Charles Photograph

SHAVONE.

Musician & Ford Model Founder, Future Of Creatives Group, Head of Diversity & Inclusion Communications, TikTok

SHAVONE. is a multi-hyphenate creative and force in music, fashion and tech. On the heels of being named on Forbes’ 30 Under 30 list and honored as a leading innovator alongside Virgil Abloh, she’s known across industries as a renaissance woman who continues to disrupt the norm as a classically-trained music artist, tastemaker and change agent in tech. SHAVONE. is dedicated to disruptive thinking, supporting women in creative fields and amplifying the stories of underrepresented voices.

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Musician & Ford Model Founder, Future Of Creatives Group, Head of Diversity & Inclusion Communications, TikTok

SHAVONE. is a multi-hyphenate creative, activist and force in music, fashion and tech. She’s internationally known across industries as a renaissance woman who continues to disrupt the norm as a classically-trained musician, FORD model and change-maker in tech, named on Forbes’ 30 Under 30 Marketing & Advertising list.

SHAVONE. is dedicated to disruptive thinking, supporting women in creative fields and amplifying the stories of underrepresented voices. Whether it’s SHAVONE.’s influence in fashion or her pursuit to break the mold as a millennial who’s trailblazing a new path for future generations of women in tech and entertainment, SHAVONE. is disrupting industries as a champion of creativity and inclusion.

Her influence and impact in fashion, tech and music have been profiled in outlets like Billboard, Coveteur, DAZED, Complex UK, Hypebeast, PAPER, ELLE, and EBONY, noting her history-making moves as the first African-American woman and trailblazer to create roles held at both Twitter, Instagram and now TikTok. As a tastemaker and founder of her own creative collectives Future Of Creatives and Magic In Her Melanin, SHAVONE. has collaborated with top brands across industries, ranging from Nike to Google, Spotify, Dapper Dan, Twitter and Instagram. SHAVONE. also currently heads up Diversity & Inclusion communications for TikTok out of Los Angeles. And she is now a published author with the release of her new book BLACK INTERNET EFFECT.

BLACK INTERNET EFFECT
Follows the early chapters of her personal story as a young Black woman and trailblazer within the world of tech, entertainment and social media, where she outlines her mission to create inclusivity within the space, for people of color and especially for young Black women. “The right balance of curiosity and good old nerve has always pushed me toward good directions in my life. During the darkest, most discouraging times, I can lean on those two parts of me.” In this installment of the Pocket Change Collective, musician, activist and technology phenom SHAVONE. explores how curiosity and nerve led her from a small college in Merced, California, to some of the most influential spaces in the tech world: from Google to Twitter to eventually landing a spot on the coveted Forbes 30 Under 30 list. Grateful for being the first in many spaces, but passionate about being neither the last nor the only, Charles tells her story in the hopes of guiding others and shaping a future where people, particularly women of color, feel empowered to make space for themselves and challenge society’s status quos.

PRESS

Our speakers get attention.

  • Big Tech Needs Black Women’s Perspectives
    Shared accountability and collective action is the only way we accomplish more inclusivity and visibility within tech and across the social spaces we occupy. Because in order to be seen,…
  • The ColorComm28 Revealed: Celebrating 28 Black Women in Communications Making History & Impact
    ColorComm, Inc., the nation's leading women's platform addressing diversity & inclusion across the communications, marketing, advertising, and media industries, reveals its annual The ColorComm28 list, which features 28 black women…
  • TikTok Executive, Shavone Charles, Merges The Creative Worlds Of Music, Style And Tech With A Futuristic Flair
    For over a decade, Shavone Charles has always put her people first as a Black woman and Black leader in tech.
  • Meet The Women Making Inclusive Creative Spaces For Black Joy: “If I Don’t Do This Work, Who Will?”
    "There are so many Black stories out there to tell that I don't think we have even scratched the surface of, so I hope to see more of that this…
  • VSCO Announces #BlackJoyMatters Photo Initiative
    The next time you open VSCO to edit your photos, you’re going to want to spend a little more time than usual on the app’s Discover carousel, which is now…
  • VSCO Aims To Document Black Joy With New Campaign
    Recent initiatives such as #BlackOutTuesday and the Pull Up Or Shut Up challenge have been popularized by companies intent on participating in the timely conversations centered on social injustice. But…
PRAISE

Shavone’s personal story about breaking into tech is equal parts accessible and inspiring. We need more relatable role models for young people from diverse backgrounds in the technology space. Shavone shows our future generations not just how to get a foot in the door, but how to thrive when there. I highly recommend this for any young person with big dreams of innovating in tech!

PRAISE

Black Internet Effect is the book we all need now. With refreshing empathy, curiosity, and grace, Shavone Charles encourages everyone—but especially women of color—to settle for nothing less than we all deserve. Shavone’s authenticity and humor make for an inspiring read, and I encourage readers to learn and laugh as they experience this Pocket Change Collective book.

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