Shavone Charles

Founder of Magic in Her Melanin.

SHAVONE. is a multi-hyphenate creative and force in music, fashion and tech. On the heels of being named on Forbes’ 30 Under 30 list and honored as a leading innovator alongside Virgil Abloh, she’s known across industries as a renaissance woman who continues to disrupt the norm as a classically-trained music artist, tastemaker and change agent in tech. SHAVONE. is dedicated to disruptive thinking, supporting women in creative fields and amplifying the stories of underrepresented voices.

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Founder of Magic in Her Melanin.

SHAVONE’s artistry and identity are both closely rooted in tech culture, fashion and community. Her influence in fashion, tech and music have been profiled in outlets like PAPER Magazine, Billboard, DAZED, Complex UK, Forbes and ELLE, noting her history-making moves as the first African-American woman to ever be hired in both of her tech roles at Twitter, Instagram and Facebook. As a tastemaker and founder of the Magic in Her Melanin creative collective, SHAVONE. has collaborated with top brands across industries, ranging from Nike to Google, Puma, SpotifyDapper Dan and others.

SHAVONE. is a polymath creative and empowering woman, who continues to push boundaries, trailblazing a new, brighter path for creatives around the world.

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  • Shavone Charles – How This Multi-Hyphenate Entrepreneur Recharges at the End of Each Day
    Take a peek at any workday on Shavone Charles’ schedule, and you may begin to feel slightly overwhelmed. Here’s a simplified breakdown: Charles is a multi-hyphenate creative who splits her…
  • Shavone The Inverse of Trauma
    2020 has whittled down into a tumultuous testament with defining chapters, and SHAVONE (nee Shavone Charles) insists that while challenging, it’s been a year of constant creation, personally and sonically.
  • From Instagram To Founder: Shavone Charles Is Shaping The Future For Next-Gen Creatives
    Shavone Charles is a creative tour de force . As the previous Head of Global Music and Youth Culture Communications at Instagram and current Founder of Magic in Her Melanin,…
  • How Shavone Charles Created Her Dream Job In Tech
    Shavone Charles holds many titles. From being a musician and artist to her role as Head of Global Music and Youth Culture Communications at Instagram and recent founder of a…
  • Shavone Charles Is Shaping the Tech Industry as a Champion of the Culture
    Shavone Charles, a next-gen creative who currently heads up Instagram‘s global music and youth culture communications out of Los Angeles.
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